ImageCraft: Image Optimizer, WebP/AVIF & AI Alt Text for WordPress

The ImageCraft plugin is free. Image compression runs locally on your server at no cost, and for AI you only pay your provider directly (or use your site's WordPress AI Client). The free plan includes up to 50 actions in any rolling 24-hour period, shared across AI generation and compression; upgrade to Pro (from $39/yr) for unlimited actions, priority support, and multi-site licensing.

Yes. Image compression, WebP conversion, image fallbacks, and the media SEO audit all run entirely on your own server and need no API key, no account, and no signup, so you can skip the setup wizard completely. An API key (or your site's WordPress 7.0 AI Client) is only needed for the AI features: alt text, titles, descriptions, and file renaming.

No. Compression is completely separate from AI generation. It doesn't touch your API key or use any AI tokens. ImageCraft compresses images with a local engine that runs on your own server using the image libraries WordPress already has (Imagick/GD). There's no per-image cost and no external service, so you can compress your entire library for free.

Yes. ImageCraft includes a built-in, quality-preserving compressor for JPG, PNG, GIF, and WebP that runs entirely on your own server, with no external service and no uploads to a third party. It strips bloated metadata, optionally downscales oversized images, and only keeps the result when it's actually smaller. Every original is backed up automatically, so you can restore any image with one click. Compress single images from the media modal or bulk-optimize your whole library.

Yes. ImageCraft generates WebP and AVIF copies beside your originals and serves them through a standard <picture> element, so supporting browsers get the smaller file and everything else falls back automatically. It covers full size plus every thumbnail size WordPress generates, and discards any copy that would be larger than the source. AVIF requires PHP 8.1+ or an Imagick build with AVIF support. If your server can do it, ImageCraft will too. Both formats are free and off by default; you can enable them under Performance → Next-gen Formats.

No. Nothing is overwritten. Your original files, their URLs, and your media library entries are untouched. The converted copies simply sit alongside them. It is fully reversible: remove every generated file in one click and your site is exactly as it was.

Pick one fallback image and ImageCraft shows it whenever an image on your site fails to load, and as the featured image for posts that don't have one. A broken-image scan on the dashboard tells you which media files are missing from disk. It's non-destructive: nothing is written to your content, so turning it off reverts everything. Pro adds per-post-type featured fallbacks and a scheduled scan with email alerts.

Pro removes the 50-action daily limit and adds hands-free automation: alt text, titles and descriptions generated automatically on every new upload, plus auto-compression and auto-conversion. It also unlocks per-post-type featured image fallbacks, and adjustable compression quality and resize limits. Pro starts at $39/yr flat (never per image) and includes priority support, multi-site licensing, and automatic updates.

Either works. ImageCraft supports the WordPress 7.0 native AI Client. If your site already has an AI connector configured, ImageCraft uses it automatically with no API key to manage. Prefer your own provider? Just add an Anthropic Claude, OpenAI GPT-4o, or Google Gemini key.

We recommend Anthropic Claude (claude-haiku-4-5) for the best quality at the lowest cost, about $0.0008 per image. OpenAI GPT-4o mini and Google Gemini 2.5 Flash are also supported.

Yes. Your API key is encrypted with AES-256-CBC using WordPress security keys and stored in your own database. It is only decrypted in memory when making API calls.

Yes! ImageCraft includes 3 WooCommerce-specific tones (SEO, Descriptive, Lifestyle) and automatically builds context from product name, category, and SKU. You can also compress product and gallery images for a faster store.

Yes. The plugin supports 65+ languages including Spanish, French, German, Japanese, Chinese, Arabic, Hindi, Tamil, Korean, and many more.

You can select up to 500 images using the scanner filters, then process them in configurable chunks (default: 5 per request) with real-time progress tracking. Batches aren't limited to alt text. You can run compression or WebP conversion the same way, and pick exactly which fields to generate (alt text, title, description) for each run. If your browser closes mid-run, you can resume where you left off.

Yes. By default, 'Preview before accept' is enabled, so generated alt text stays in a pending state until you accept, edit, or reject it.